Beyond the destination.
VIV Collectives was never intended to stop at hospitality. From the beginning, the ambition was to create a broader lifestyle ecosystem — one that reflects how people actually live, move, connect, and spend their time.
Hospitality as entry point.
Hospitality may be the point of entry, but lifestyle is what allows the brand to extend beyond a stay and into something more continuous.
This layer of the brand will evolve over time, but its direction is already clear. It will bring together sport, movement, community, product, and curated experience in a way that feels integrated rather than separate.
Padel sits at the centre of the SLC concept. Beyond the courts, it represents a wider way of thinking about sport as culture — creating regular interaction, community, and shared energy.
Recovery, movement, performance, and environments that support a healthier rhythm of life. A recognisable VIV perspective on modern wellbeing, connected to place, design, and community.
Apparel, activewear, essentials, and curated objects that extend the language of the brand into daily use. Pieces that are useful, considered, and aesthetically consistent.
A living platform.
Lifestyle gives VIV Collectives room to grow in a way that is both commercially intelligent and brand-consistent.
It creates continuity between destinations. It gives people more ways to engage. And it supports the larger ambition of becoming not just a hospitality brand, but a living platform that reflects a new way of moving through the world.
Early access.
Lifestyle experiences, programmes, and products will launch in phases. Register your interest to be the first to know.